Jeremy Clarkson’s partner has launched a new digital platform designed to transform the way people experience British farming — while helping farmers discover new ways to grow their businesses. The app, called Only Farmers, is already attracting attention across the UK, with farms signing up to offer visitors unique countryside experiences, overnight stays, and hands-on activities that bring people closer to rural life. For Lisa, the idea came from years of working alongside farmers at Diddly Squat Farm and seeing how many agricultural businesses were finding creative ways to survive in a challenging industry.
Now, she hopes the platform can help connect more people with farms while giving farmers another opportunity to generate income. A New Vision Inspired By Diddly Squat Farm Since Clarkson’s Farm first premiered in 2021, viewers have watched Jeremy Clarkson discover the realities of modern agriculture..
The show has highlighted the challenges farmers face, from unpredictable weather to rising costs and difficulties making a profit from traditional farming. However, it has also shown the opportunities available when farmers diversify their businesses. At Diddly Squat Farm Shop, Lisa Hogan witnessed firsthand how visitors were increasingly interested in experiencing countryside life. The farm shop, created by Jeremy and Lisa after harvesting 40 tonnes of potatoes, quickly became a popular destination for fans and tourists visiting the Cotswolds. Seeing the demand for farm experiences inspired Lisa to create a platform that could benefit farmers across the country. Rather than allowing only a handful of famous farms to attract visitors, Lisa wanted to create a place where smaller farms could also showcase what they offer.
Connecting Visitors With Real Farming Experiences Only Farmers allows users to discover farms offering unique activities, holidays, tours, and countryside adventures.
The platform works by allowing visitors to enter their location, choose how far they are willing to travel, and explore nearby farms and experiences. For farmers, the app provides a new way to promote their businesses and attract customers who may never have discovered them otherwise. But the platform is not only about tourism. Lisa has also designed Only Farmers as a way for farmers to connect with each other. The app allows agricultural businesses to share resources, rent equipment, exchange produce, and collaborate on new opportunities. At launch, hundreds of farms across the UK were already listed on the platform, showing the growing interest in farm-based tourism.
Cronkshaw Fold Farm Joins The Growing Community One of the early farms featured on Only Farmers is Cronkshaw Fold Farm in Rossendale, Lancashire. The farm offers visitors a variety of unusual and memorable experiences, including goat yoga, beekeeping sessions, and accommodation. The goat yoga experience has quickly become one of the farm’s most popular attractions. Visitors can spend time meeting the goats before taking part in an 80-minute yoga session inside the farm’s goat barn. After the class, guests have the chance to interact with the animals and feed them treats. The farm advises visitors to wear clothing they do not mind getting nibbled, adding to the fun and unique nature of the experience. For those interested in learning more about traditional farming skills, Cronkshaw Fold also offers beekeeping experiences.
Available between April and September, the activity allows visitors to explore the world of bees under expert supervision. Guests learn about hive structures, protective equipment, and how colonies are managed. They can even inspect hives, handle frames, and help record information about bee health. The experience costs £50 per person, with one additional guest able to join without extra charge. A Different Way To Experience The Countryside Beyond day visits, Only Farmers also features accommodation options for people looking for a longer countryside escape. Cronkshaw Fold Farm’s Shippon B&B gives visitors the chance to stay overnight while enjoying views of the surrounding landscape. Guests can meet farm animals, experience seasonal produce, and enjoy a slower pace of rural life.
Prices begin at around £80 per night, with minimum stays applying on selected dates. These types of experiences represent exactly what Lisa hopes to encourage — helping people understand where food comes from while supporting the farmers who produce it. Lisa Hogan’s Growing Role In British Farming Although many fans first discovered Lisa Hogan through Clarkson’s Farm, her work behind the scenes has increasingly focused on supporting agriculture. Through Only Farmers, she is creating a bridge between farmers and the public, encouraging more people to visit rural communities and understand the work involved in producing food. The project also reflects a wider change happening in farming. As traditional agricultural income becomes more challenging, many farmers are exploring new opportunities through tourism, education, and direct connections with customers. Lisa’s platform aims to make that process easier. For fans of Clarkson’s Farm, Only Farmers offers another glimpse into Lisa’s passion for rural life. But for farmers across Britain, it could represent something much bigger — a new way to share their stories, welcome visitors, and build a more sustainable future. As the app continues to grow, Lisa Hogan is proving that her influence in the farming world extends far beyond the television screen.
Now, she hopes the platform can help connect more people with farms while giving farmers another opportunity to generate income. A New Vision Inspired By Diddly Squat Farm Since Clarkson’s Farm first premiered in 2021, viewers have watched Jeremy Clarkson discover the realities of modern agriculture..
The show has highlighted the challenges farmers face, from unpredictable weather to rising costs and difficulties making a profit from traditional farming. However, it has also shown the opportunities available when farmers diversify their businesses. At Diddly Squat Farm Shop, Lisa Hogan witnessed firsthand how visitors were increasingly interested in experiencing countryside life. The farm shop, created by Jeremy and Lisa after harvesting 40 tonnes of potatoes, quickly became a popular destination for fans and tourists visiting the Cotswolds. Seeing the demand for farm experiences inspired Lisa to create a platform that could benefit farmers across the country. Rather than allowing only a handful of famous farms to attract visitors, Lisa wanted to create a place where smaller farms could also showcase what they offer.
Connecting Visitors With Real Farming Experiences Only Farmers allows users to discover farms offering unique activities, holidays, tours, and countryside adventures.
The platform works by allowing visitors to enter their location, choose how far they are willing to travel, and explore nearby farms and experiences. For farmers, the app provides a new way to promote their businesses and attract customers who may never have discovered them otherwise. But the platform is not only about tourism. Lisa has also designed Only Farmers as a way for farmers to connect with each other. The app allows agricultural businesses to share resources, rent equipment, exchange produce, and collaborate on new opportunities. At launch, hundreds of farms across the UK were already listed on the platform, showing the growing interest in farm-based tourism.
Cronkshaw Fold Farm Joins The Growing Community One of the early farms featured on Only Farmers is Cronkshaw Fold Farm in Rossendale, Lancashire. The farm offers visitors a variety of unusual and memorable experiences, including goat yoga, beekeeping sessions, and accommodation. The goat yoga experience has quickly become one of the farm’s most popular attractions. Visitors can spend time meeting the goats before taking part in an 80-minute yoga session inside the farm’s goat barn. After the class, guests have the chance to interact with the animals and feed them treats. The farm advises visitors to wear clothing they do not mind getting nibbled, adding to the fun and unique nature of the experience. For those interested in learning more about traditional farming skills, Cronkshaw Fold also offers beekeeping experiences.
Available between April and September, the activity allows visitors to explore the world of bees under expert supervision. Guests learn about hive structures, protective equipment, and how colonies are managed. They can even inspect hives, handle frames, and help record information about bee health. The experience costs £50 per person, with one additional guest able to join without extra charge. A Different Way To Experience The Countryside Beyond day visits, Only Farmers also features accommodation options for people looking for a longer countryside escape. Cronkshaw Fold Farm’s Shippon B&B gives visitors the chance to stay overnight while enjoying views of the surrounding landscape. Guests can meet farm animals, experience seasonal produce, and enjoy a slower pace of rural life.
Prices begin at around £80 per night, with minimum stays applying on selected dates. These types of experiences represent exactly what Lisa hopes to encourage — helping people understand where food comes from while supporting the farmers who produce it. Lisa Hogan’s Growing Role In British Farming Although many fans first discovered Lisa Hogan through Clarkson’s Farm, her work behind the scenes has increasingly focused on supporting agriculture. Through Only Farmers, she is creating a bridge between farmers and the public, encouraging more people to visit rural communities and understand the work involved in producing food. The project also reflects a wider change happening in farming. As traditional agricultural income becomes more challenging, many farmers are exploring new opportunities through tourism, education, and direct connections with customers. Lisa’s platform aims to make that process easier. For fans of Clarkson’s Farm, Only Farmers offers another glimpse into Lisa’s passion for rural life. But for farmers across Britain, it could represent something much bigger — a new way to share their stories, welcome visitors, and build a more sustainable future. As the app continues to grow, Lisa Hogan is proving that her influence in the farming world extends far beyond the television screen.
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